What is your profession?
I am the Fashion Editor here at trend-forecasting company WGSN. I'm responsible for writing daily collection reviews from the big four fashion weeks in New York, London, Milan and Paris. Post-fashion week, I work on our close-to-season trend analysis, covering apparel and accessories. I work on the city-specific trend reports, colour and fabric directions, and key item analysis.
Who are your clients?
Our clients range from high fashion big-wigs such as Giorgio Armani and Calvin Klein, to high street brands such as Topshop and Gap. But even non-fashion powerhouses such as Nokia and Sony Ericsson subscribe to our trends service. What colour will YOUR next mobile phone be? It seems everyone needs WGSN in their life.
What does LFW mean to you and how do your prepare for it?
Well, my job centres on covering the big four international fashion weeks and I travel to Milan and Paris each season. London Fashion Week is like a pre-cursor! It's easier to manage LFW because it's on home turf and I can get from one side of the city to the other in the blink of an eye (and the screech of a black cab) which really helps when the show schedule is super jam-packed. You can't prepare yourself mentally for the strain of fashion week - there's no Nintendo brain training for trying to remember which velvet shirt you saw at which show on which day! The only preparation I do these days is work out my wardrobe.
