Designer & Founder @Choolips
Who are your clients?
asos.com and boutiques
What does LFW mean to you and how do your prepare for it?
In terms of seeing shows I select which ones I would like to attend, but in the end its all about having a bit of spontaneity to it too. As far as Choolips is concerned everything is prepared months before so I guess LFW is the time to have a bit of fun while working.
What does your LFW schedule look like?
We will be opening Choolips' Showroom. Much looking forward to that! Otherwise I will be attending the YCFE - Young Creative Fashion Entrepreneur of the Year/British Council awards ceremony, Esthetica and few select shows as time is tight.
What is your favourite moment in a LFW day?
When I discover pieces where I can see that the designer has worn his heart at his sleeve, pieces that really speak a truth.
And trend- wise what are you looking out for during LFW S/S 11?
I will keep my eyes out for surprises and for hints of something that gives a future glimmer amongst the audiences as much as the shows.
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